- t h e r e b r a n d -
I worked with Nechama, a dental hygienist, to rebrand her teeth whitening business. I had previously designed her business's visual identity when she first started as Teeth Whitening by Nechama. It was time to rebrand to a more professional visual identity, now that her ideal client had changed, the business had grown and outgrew the first designs. I worked with Nechama to rename her brand Whiten, a shortened version of Teeth Whitening by Nechama. We then worked on her brand strategy and identified her target audience, brand voice, and more. I then created a brand identity for Whiten. We wanted something professional, yet approachable. Nechama's goal was to stand out in her industry and attract more clients.
I designed her logo with straight letters for White and a script N, to signify the straight white teeth and the approachable, personable aspect of Nechama's brand and personality. The color palette is silver, white and black, very understated but bringing across the white result of her service as well as a sharp new look to her business.
- s o c i a l m e d i a t e m p l a t e s -
Next, we brought her brand to life on social media with consistent WhatsApp status and Instagram posts that showcase her expertise and warm personality. Using the sharp color palette, pattern, and style we created, we designed a series of engaging posts that helped people get familiar with her brand. The goal was to drive bookings and establish Nechama as a go-to expert in her field. And it worked! Now, her branding perfectly reflects her personality and service, helping her build strong connections with her clients.
